Cold Stone Targets Target
Cold Stone Creamery has its eyes on a famous bull's-eye. The premium ice-cream franchiser inked a deal with Target Corp. to open four test stores inside the discounter's doors starting this fall. Locations have not been determined.
The Scottsdale-based treatery is venturing into new venues to boost sales. In March 2005, it opened inside US Airways Center to serve Phoenix Suns fans. In April, it came to Chase Field to indulge ice-cream lovers at Arizona Diamondbacks games.
The company also has started to expand into airports and amusement parks. It plans to open 25 non-traditional sites this year, including inside Phoenix Sky Harbor International Airport and at HersheyPark in Hershey, Pa. Other potential targets: resorts, universities and military bases. As reported in azcentral.com.